Privacy policy

This Privacy Policy describes how White Teeth Company (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit our Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device Information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

  • Purpose of collection: to load the Site accurately for you and to perform analytics on Site usage to optimize our Site.

  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

  • Disclosure for a business purpose: Shared with our processor Shopify.

Order Information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number).

  • Purpose of collection: to fulfill our contract with you, process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations. We may also communicate with you about your order and send you marketing messages based on the preferences you've shared with us.

  • Source of collection: Collected from you.

  • Disclosure for a business purpose: Shared with our processor Shopify.

Customer Support Information

  • Purpose of collection: to provide customer support.

  • Source of collection: Collected from you.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here.

We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful request, or to otherwise protect our rights.

Using Personal Information

We use your Personal Information to provide our services to you, which includes offering products for sale, processing payments, shipping and fulfilling your order, and keeping you up to date on new products, services, and offers.

Lawful Basis

Pursuant to the General Data Protection Regulation (GDPR), if you are a resident of the European Economic Area (EEA), we process your personal information under the following lawful bases:

  • Your consent.

  • The performance of the contract between you and the Site.

  • Compliance with our legal obligations.

  • To protect your vital interests.

  • To perform a task carried out in the public interest.

  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your Rights’ section below.

Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies to enhance your browsing experience. Cookies make your browsing experience better by remembering your actions and preferences (such as login and region selection). You can control and manage cookies in various ways through your browser settings.

For more information on how to modify your browser settings or how to block, manage, or filter cookies, please visit www.allaboutcookies.org.

Your Rights

If you are a resident of the EEA, you have the right to:

  • Access the Personal Information we hold about you.
  • Port it to a new service.
  • Ask that your Personal Information be corrected, updated, or erased.

If you would like to exercise these rights, please contact us at the contact information below.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at:
Email: Support@whiteteethcompany.com